2016 has seen the launch of a new golf marketing business offering marketing solutions to those in the golf club community who have responsibility to see their club prosper. CB Golf Marketing works with clubs to drive new membership and retention, to increase visitor numbers and to raise clubs’ brand profiles. This is achieved through online and offline marketing, and clubs are recognising the benefits of an increased marketing effort, especially in today’s difficult trading conditions.
The golfing community needs no reminders of how their clubs have suffered over the last few years and the drive is on to attract new members and retain the existing ones, and sadly for some this has become a fight for survival. The clubs who have embraced marketing are in a far stronger position than those who have not, and CB Golf Marketing is on hand to give advice, helping them to play their way out of trouble. The same basic rules of good marketing are applied to each club, depending on their needs, and the launch of this new website will enable this new business to reach a far wider audience with their marketing solutions.
Colin Barrows, Managing Director of CB Golf Marketing says; “My experience of working with some well-known Ayrshire golf clubs to build their brands and revenue has been very positive, and I am keen to share my knowledge and experience with other clubs who may have seen a downturn in a difficult market.
“If the stats are to show an improvement in the fortunes of golf clubs during 2016, largely it will be because the individual clubs have taken advice and marketed themselves as if they mean business. Their very existence may depend on it.”
CB Golf Marketing www.cbgolfmarketing.co.uk
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