Global Edition

Boss Watches Reward Club Members Who Score Hole-In-One

8.34am 18th March 2013 - Corporate

Boss Prize shot - high resMembers at more than 1,800 golf clubs in the UK will be eligible to win an exclusive BOSS watch from April, after the luxury German brand pledged to send a specially commissioned, limited edition timepiece to every member making a hole-in-one in a bona fide club competition.

With nearly 4,000 holes-in-one recorded during 2012, BOSS Watches could feasibly send out around £1m-worth of timepieces in the promotion, while the ace-making golfers will also receive exclusive membership of the BOSS Watches H1 Club – launched in association with The Telegraph and HowDidiDo, Europe’s largest golfing community – which provides access to exclusive benefits and bespoke H1 Club merchandise.

More than 1,800 golf clubs currently use the HowDidiDo system, allowing members to analyse their game and compare performance with other players – at their own club or across the entire HowDidiDo network. It remains a free service to any golf club whose administrators use CLUB2000 software from Club Systems International, which is in place at around 2,000 UK clubs.

It is also used for official CONGU handicapping and competition results, meaning that no registration is required to participate in BOSS Watches’ spectacular £1m watch campaign, as details of all official club competitions are recorded on the system, so holes-in-one will be noted and automatically ratified by the golfer’s club.

Stephen Brydon, UK sales and marketing director for MGS Distribution, the official licenced UK distributor for BOSS Watches, explained: “To the majority of amateur golfers, recording a hole-in-one will be the most memorable thing they achieve in golf – yet all many have to show for it is a dent in their bank balance after buying a round of drinks in the clubhouse.

“We aim to make it a lot more memorable for them by presenting them with an exclusive BOSS watch, only available to golfers who record a hole-in-one. It will provide a constant reminder of the sight of their ball popping into the hole and the emotions attached to that very moment.

“It also adds a frisson of extra excitement to club competitions for golfers who may not be in with a chance of winning the event, for they know that every time they stand on the tee on a par-three, they are just one shot away from winning a stunning timepiece.”

Barry Dyett, managing director of HowDidiDo Media, added: “Participating clubs will be receiving bespoke point-of-sale material, including posters, beer mats and promotional screen surrounds for the HowDidiDo terminals in the clubhouse.

“This is an exciting development for both clubs and their members and we believe it will be quite a topic of discussion in clubhouses up and down the land. Such incentives have come a long way since the ‘keep a six off your card’ column in a Sunday newspaper in the 1970s. I believe you got a certificate for that – now golfers can show off an exclusive BOSS timepiece for a hole-in-one.”

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