Global Edition

Adams Golf appoints Simon Homer to head European Business

10.40am 1st February 2013 - Corporate - This story was updated on Friday, February 1st, 2013

Simon Homer
Simon Homer

Adams Golf, the maker of the #1 Hybrids on the PGA Tour, announces the appointment of Simon Homer as the Head of Adams Golf Europe.

Simon will be responsible and the driving force for creating a standalone brand identity across Europe for Adams. Simon will be supported by Philip Morley, who will concentrate on developing a structure to grow the Adams business across continental Europe.

Simon has been a key figure in the UK and European golf industry for many years, serving most of his tenure as Sales and Marketing Director of PowaKaddy International. With a broad skill set and a strong ability in the leadership of sales, customer focused teams and product marketing; Simon will be a great asset to the Adams business.

Commenting on his appointment Simon said: “I’m delighted to be joining Adams Golf at such an exciting time. I’m looking forward to establishing a European base for the brand and increasing the awareness and distribution of our products thus replicating the success Adams Golf has enjoyed in the US.”.

While Adams Golf Europe is a part of the adidas Group of companies, it will be managed independently from the TaylorMade-adidas Golf business with its own Customer Service, Field Sales and Marketing functions all housed in its new European headquarters in Basingstoke, which are due to open early 2013.

For further information on Adams Golf and the latest range of innovative easy-to-hit products, including the Speedline Super S and Super LS products, visit


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