Global Edition

Ad In The Hole – challenging the ad-spending downturn

12.55am 1st December 2008 - Corporate

As the year nears an end and the world’s golf elite do battle across in China for the 2008 World Cup, Ad In The Hole is announcing new international operations with expansion into Latin America’s Mexico City and France.

AITH extents its international presence and capabilities by recognizing the growing number of golf courses within the Mexico City area; now worldwide number 2 destination for US golfers, right behind Hawaii.

Mexico is an amazingly diverse country blessed with gorgeous locations that rival any in the world, from the stark beauty of Baja California hard against the Sea of Cortez to the new jungle courses in Puerto Vallarta. Some of the world’s top architects (Nicklaus, Von Hagge & Weiskopf, to name a few) are lining up to create new, exciting venues to meet the rising demand.

With over 150 courses in Mexico, AITH has secured partnership with Imbora Marketing, to develop new sales and replicate its recent operations and success in America. Run by director general Lupita Garcia, plans to integrate AITH, with focus on attention to branding by companies on the increase, are scheduled for early 2009.

Besides opportunities within golf tourism, home-grown talent and World Ladies No1, Lorena Ochoa has contributed to considerable business investment and media interest in Mexico City’s golf – not only a unrivalled success on the professional circuit but an attractive ambassador for the nation’s sporting market.

It’s not only the warmer climate that’s appealing, but with general economic conditions, the strength of the US Dollar for AITH is both encouraging and attractive for its long term expansion plans into the Mexican and America markets. Ad In The Hole will be moving into 2009 challenging the downturn in advertising spending with a strong focus on tangible results and its targeted abilities for companies and brands.

French based Cross Media Publishing are embracing the AITH concept by becoming the sole agents for the 550 plus courses across the country. Already involved with BlueGreen Golf (who operate 25 of the countries top courses), the product launches have been extremely positive with reactions from ad agencies including France’s 2nd biggest agency Poster Consiel noted as very impressive.

Closer to home, managing director David Bainbridge is pleased to continue AITH’s work with The European Tour, with events including The Qatar Masters providing not only an exciting additional product for promoters but a stable and important platform in the ongoing awareness of Ad In the Hole.

Ad In the Hole

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