Odyssey has opened a new state-of-the-art European Performance Centre at Callaway’s HQ in Surrey, giving golfers a free* high-tech putter-fitting experience, previously only enjoyed by Tour Pros.
The new centre will give golfers full access to the complete Odyssey product line and offer them the opportunity to be fitted to a putter that will help them get the best out of their game.
Marrying data collected from two systems, the SAM PuttLab – using highly accurate ultrasound measurements and 3D imagery to track the putting stroke – and Quintic® high-speed biomechanical video analysis software, Odyssey fitting experts will be able to scientifically fit a customer to a putter like never before.
Each one-to-one fitting session, which can only be booked through approved Odyssey retailers, lasts up to 90 minutes and will offer golfers the opportunity to benchmark the performance of Odyssey Putters, including the latest O-Works and White Hot RX product lines, as well as the new Toe Up range.
Neil Howie, President and Managing Director of Callaway EMEA, said: “To now have an Odyssey European Performance Centre sitting alongside the existing Callaway centre will allow us to give our customers a complete custom-fit experience throughout the entire bag.
“Odyssey putters have secured more wins on Tour than any other putter brand in the last 10 years, and we are delighted that we can now provide all Odyssey customers the same level of fitting experience that our Tour players get.”
*Sessions must be booked via an approved Odyssey retailer