The new Masters Champion can not only produce amazing recovery shots (per Seve) at the crucial moment, he has also proved himself to be a Master of the TV interview, having coped admirably with the attention of both David Letterman and Piers Morgan.
With Golf 2.0 aiming to increase golf participation in the US by around 5 million in just four years, the game has undoubtedly found itself an ‘awesome ambassador’ (as Bubba would probably say) at just the right time.
Let’s hope the fresh and exciting appeal of ‘Bubba Golf’ has a real impact everywhere.
Geoff Russell, Editor
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.