Original Penguin Golf’s Spring/Summer ’24 Collection for Men is headlined by ‘talking point’ prints inspired by 60s music, and art from the 70s and 80s.
Sitting alongside a host of wardrobe staples, many worn by Original Penguin’s Golf ambassador and Open Champion Cameron Smith, designers have created a standout collection of statement Polos with large-scale repeating prints, oversized scenics, and bold graphic motifs.
The Beatles’ Yellow Submarine album cover, Polaroid art from Andy Warhol’s Factory Studio, and 80s Memphis art have all been centre-stage to inspire striking designs that tell the story of ‘Pete the Penguin and Friends’ on many different adventures.
Beyond these statement polos, SS24 includes new All-Over 60s Floral Pete Trousers and Shorts, New Heritage ¼ Zip Wind Jacket and Colour Block Sweater, and the new Performance Lightweight Jogger.
A new Technical Earl Polo, the most iconic of Penguin Polos, that has been a consistent feature of the line since the company was formed in 1955, has been re-invented with quick-drying, moisture-wicking, high-stretch technical fabric.
Also, a series of playful retro geometric Polo prints offer a sophisticated, subtle edge whilst new print placements using bold graphics with back engineered ‘hits’ feature on a selection of shirts. Graphic Tees are also inspired by Pete, displaying his amazing short game skills!
Fabric technology and precise detailing remain important ingredients in the performance and appeal of all Original Penguin Golf apparel. Elevated 4-way stretch in Polos offers cool-to-the-touch, premium fabrics in high-gauge poly/elastane blends that are breathable, anti-wrinkle, and sustainable.
Lightweight, breathable layering garments provide incredible stretch and recovery characteristics, and fluorocarbon-free water repellency.
Product appeal continues to transcend both sports and lifestyle use, with all garments equally at home being worn for leisure and social activities away from the course.
Feel-good colours are a strong element of SS24 with soft pastels like Tangier Turquoise, Gelato Pink, and Patina Green, evoking nostalgia, calmness and well-being in the first delivery. These colours are grounded back to Navy and White for golfers seeking more classic options.
Colour themes in the second delivery are more playful. Nebulas Blue, Poinsettia Red, and Blue Atoll create an expressive attitude as the months get warmer. They are grounded next to Bright White and Caviar to create more contrast.
European Brand Director, Helen Willsmer, commented: “Original Penguin Golf® is building a strong fan base across all our markets. It continues to strike a chord with customers who seek active-wear that is disruptive and fun, but also highly technical. Younger golfers love the brand because it addresses their passion for the game, but also acknowledges the need to be fashionable and highly functional away from the golf course.”
Product Highlights for SS24
60s Heritage Print Polo RRP: £50
The Player All Over Novelty Print Polo RRP: £50
Pete’s Flash Cards Polo RRP: £65
The Heritage Polo RRP: £50
Technical Earl Polo RRP: £55
Performance Lightweight Jogger RRP: £60
Heritage ¼ Zip Wind Jacket RRP: £85
For further information, or for stockist enquiries in the UK, call 01376 504 395 or email golf.europe@pery.com.